Apollolaan 171

On behalf of Kroonenberg Groep, we managed the marketing for the Apollolaan 171 project in Amsterdam-Zuid.
This state-of-the-art office building, designed by David Gianotten of OMA, consists of six floors with a total of approximately 6,600 m² of office space.

Services

Logo
Corporate Identity
Website
Brochure
Social media content
Facade banner
Video & animation

Client

Kroonenberg Groep

Location

Amsterdam – Apollolaan 171

"Excellence in every detail."

From the outset of development, we began by creating a corporate identity based on input from OMA. We developed a logo and style that seamlessly align with the building's architecture, both in form and color palette.

Building on this foundation, we designed and produced a website, brochure, and a variety of other marketing materials. Additionally, we created a premium-quality signage and wayfinding plan, including façade lettering, a custom-made mailbox, art and non-smoking signs, and internal navigation elements.

The birth of a Goblet

During the opening of Apollolaan 171, Kroonenberg Groep presented a memento to architect Davis Gianotten of OMA as a token of gratitude. The goblet consists of a specially developed brick that was used for the south facade of the building. The base symbolizes the fins that are characteristic of the north and east facade. BGMW had the honor of designing and creating this goblet for this special occasion.