BGMW is a full-service creative agency specializing in real estate communication in the broadest and most creative sense. We offer a complete package, from marketing strategy and concept development to corporate and brand identity, which we translate into engaging websites, brochures, campaigns, and (digital) presentations.

What sets us apart is our clear and pragmatic approach, always aiming for the highest achievable goals. To accomplish this, we typically follow a three-phase process that ensures a focused and effective workflow.

In addition to our core team, we have a broad network of experts across various disciplines. This allows us to flexibly supplement our team with the best specialists in copywriting, film production, visual design, and the realization of signing and wayfinding solutions.

We would be delighted to meet with you, introduce ourselves, and explain our way of working.

At BGMW, every project begins with the basics. This foundation could be an existing property, a building in need of renovation, or an office space yet to be constructed. We assess the building’s appearance, unique qualities, and how it can be marketed most effectively.

Based on these insights, we develop a distinct concept and a targeted marketing strategy, positioning the property in a way that sets it apart from other projects and tailors it to the desired target audience.

If the property doesn’t yet have a name, we create one. From there, we design a logo and develop a comprehensive corporate and brand identity. This visual style serves as the foundation for a range of designs that shape all necessary marketing materials.

Once the concept is finalized and the design is defined, we begin creating a variety of marketing materials. Simultaneously, we develop the necessary content during the concept phase. The property is showcased using photography, film, drone footage, and/or artist impressions. Inspiring copy ties everything together and completes the story.

With these elements, we craft an effective mix of materials to optimally position and promote the property.

In addition to marketing material development, we also provide advice on interior design. Whether it involves designing a new lobby or furnishing an office floor, we offer support and, if desired, manage the entire execution.

Based on the content, we create an engaging website and design an attractive brochure, both digitally and in print. Additionally, we produce digital materials such as LinkedIn posts, banners, and Instagram content, promotional videos, and advertising campaigns.

To ensure a cohesive and polished result, we also design signing and wayfinding concepts that seamlessly align with building or brand identity. This creates a consistent experience, from concept to execution, adding value to real estate developments.

We approach all projects with the utmost care and attention, ensuring both quality and impact.